3 Video Creation Tools to Boost Your Content Marketing

Why is video such a big deal?

Let’s look at some statistics and you’ll know why video is so important for your content strategy!

Don’t bother about the sources (or Google it if you must), that’s not the point.

The point is, video is huge when it comes to marketing.

So, what are you doing about it?

I know you tried talking to a few agencies and they sent you quotations equal to producing a feature film.

And the worst part, even if you produce 2-3 videos during the year, that’s not going to count.

Here’s one more fact to put that in context:

The bottom line, you need to create videos fast, cheap and on a regular basis.

Glad that you asked HOW?

No one said that you need to invest in a 4K camera and hire pretty models for your videos.

Animated videos created online for at a fraction of the cost will just do fine as well as you have solid content.

In this post, I’m going to list a few tools that you can use to create amazing animated videos for free or at a very low cost.

Biteable: Biteable calls itself world’s simplest video maker and I completely agree with them.

Essentially Biteable provides you with a repository of pre-made scenes. These scenes include animated, image based and footage.

You job as the video maker is to arrange the scenes in a sequence that goes with your content.

Once you are ready with the sequence you can add music and play around with different color schemes. Hit the publish button once you are satisfied and you are done!

You can download the published video or post it directly to YouTube with a single click.

You can use Biteable for free but the published videos will carry a watermark.

The watermark free version will cost you USD 99/Year.

Here’s a video I made with Biteable.

Adobe Spark: Adobe is catching up fast with the start-ups offering affordable online design tools.

Recently Adobe has released Adobe Spark, combining Adobe Post, Voice, and Slate.

Adobe Spark comes with a library of templates, images, icons and music. It even allows you to record audio using your microphone and add to a scene on the go.

A unique feature of Adobe Spark is that it takes a storytelling approach. Once you click the ‘Create Video’ button it will try to guide you step by step to build your narrative.

Here is one I made with Adobe Spark.

Animaker: If you need something more than drag and drop editing, Animaker is the tool for you.

To be honest, I’m still exploring this tool. However, I’m pretty impressed with what I have seen so far.

The biggest draw for me in this tool is the capability to make infographic videos.

Infographics videos cost a bomb. The alternative is to use After Effects, but sadly AE is pretty difficult to learn.

Here’s a quick video I made with Animaker

So, that’ll be all for the day folks.

Do you have a favorite tool that you use regularly?

Do want to showcase some videos that you created?

Drop a line in the comments section 🙂